AI in Customer Success vs. Marketing: Differences Explained

A Ghibli-style illustration depicting a customer success manager and a marketer working in tandem, highlighting the synergy between their roles.

The Rise of AI in Business Functions Artificial Intelligence (AI) has become a transformative force across various business domains. Two areas where AI’s impact is particularly profound are customer success and marketing. While both functions aim to enhance customer experiences and drive growth, the application of AI in each is distinct. Understanding these differences is … Read more