Month: June 2025

AI Playbooks for Customer Success: Boost Retention

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A Ghibli-style illustration of a customer success manager and a friendly robot reviewing an AI-powered playbook dashboard in a serene, sunlit office surrounded by plants and soft light.

The Evolution of Customer Success In today’s digital landscape, customer expectations are higher than ever. Businesses must not only meet these expectations but anticipate them. Enter the realm of AI-powered playbooks in customer success—a transformative approach that leverages artificial intelligence to enhance customer experiences, streamline operations, and drive growth. Traditional customer success management relied heavily … Read more

AI in Customer Success vs. Marketing: Differences Explained

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A Ghibli-style illustration depicting a customer success manager and a marketer working in tandem, highlighting the synergy between their roles.

The Rise of AI in Business Functions Artificial Intelligence (AI) has become a transformative force across various business domains. Two areas where AI’s impact is particularly profound are customer success and marketing. While both functions aim to enhance customer experiences and drive growth, the application of AI in each is distinct. Understanding these differences is … Read more